Welche Motive habe ich für den Unternehmensverkauf?

Die Gründe das Unternehmen zu verkaufen sind vielseitig. Sie reichen von der vorsorglichen Nachfolgeregelung über persönliche Ambitionen bis hin zu strategischen Gründen im Sinne der Firma:

Succession planning

The age-related succession has become rather an exception. The entrepreneur usually finds himself trapped in a treadmill which he wants to escape, to reap the fruits of entrepreneurship much earlier. Therefore, it is important to take on board a partner in time, who regulates the succession and takes the burden off the owner's shoulders.
Personal reasons

Unexpected events such as illness, accidents or the simple desire for change can suddenly raise the desire for a successor who carries on the company. Many entrepreneurs are confronted with the reality of life and want to spend more time with their family and hobbies again. Sometimes the desire for retirement insurance is enough to initiate the sale.
Strategic reasons

The company should grow, be economically agile, profitable and competitive. The sale of company shares can then be a solution to bring someone on board, to optimise the complex work processes, adapt structures and measures to prevent possibly impending insolvency or simply to generate new business or product areas.

Our service for you

Market value determination

Without revealing your identity, you will find out what the market is really offering for your company.

Company sale

Once we have determined the market value for you, we will accompany you during the transaction up to the actual cash inflow.


If called for, we will involve experienced and highly competent partners and experts from our network, such as attorneys and tax consultants.

Transaction preparation

With a customized structure, we will optimize your business fiscally in collaboration with our partners in order to attain the maximum purchase price.

Our contract model

When working with our clients, we make use of a contract model that consists of monthly fees (retainers) as well as a success-based fee upon conclusion of the sales contract.

Why do we do this?

The retainer underscores the seriousness of your interest to sell and also serves as a security deposit. Due to the fact that you, as seller, have the freedom to discontinue the process following the market determination phase (Phase I) if the market feedback is not to your liking, we have security by means of the retainer and are not solely dependent on the success fee.

The retainer however is in no way a gift! The payment made during the course of the project will be deducted from the success fee upon conclusion of the transaction.

For you, this contract model provides flexibility and gives you the assurance that we are only acting in your interest.

Find out why we consider consultants who work only on the basis of a success-based fee to be dubious in one our blog articles. 

The sales process

Phase I - Determination of the market value

Phase II - The Transaction

Our subsidiary

With the establishment of our subsidiary Nachfolgekontor GmbH in 2014, the sonntag group has expanded its market segment from a transaction volume of EUR 2 million to EUR 10 million.

In contrast to Sonntag Corporate Finance GmbH, Nachfolgekontor GmbH is specialised in businesses with smaller transaction volumes. Standardised and digitalised processes make it possible for the subsidiary to provide the same transaction process in a lean and more cost effective form.

Does your company have a transaction volume of <EUR 10 million? In this case, Nachfolgekontor GmbH is the optimum partner for you. We would be pleased to put you into contact with the right contact partner for you.